Shimi Aaron is an Israeli-born LA based chef who rose to fame through his contemporary, sexy reinvention of the traditional babka. Working and living around the world has led Shimi to recognize the power food has in culturally connecting people. Today, he established himself as one of LA's most prestigious bakers/chefs and his work transcends beyond the flavor.
Aaron's vision is to create an exclusive experience using all senses. Flavor. Sound. Aroma. Aesthetic. Texture.
And above all, the feeling.
It's his story, And Aaron brings his story to life with each experience.
"When sliced, each babka reveals a swirling, psychedelic interior."