"my vision is to create exclusive experiences tantalizing all senses;
flavor, sound, aroma, aesthetic, texture, 
and above all, emotions"

Shimi Aaron is an Israeli-born chef who rose to fame through his contemporary, sexy reinvention of the traditional babka. Working and living around the world has led Shimi to recognize the power food has in culturally connecting people.

Today, he established himself as one of the most prestigious bakers/chefs and his work transcends beyond the flavor.